This fan favorite color changing bait color has taken the fishing world by storm...learn how to make it!

This awesome custom bait color featuring so much color shift it should be illegal, is a show stopper

Learn how to make a color proven to put fish in the net! Daniel with Bent Rod Fishing walks you through the entire process and even gives you the exact recipe.

This new custom color sold out almost immediately, see why here!

Are you looking for a killer natural color to fish this fall? Look no more, Hickory Flash has you covered!

This baby blue/clear holographic color is sure to entice strikes from the BIG BASS!

When I first got into bass fishing, I quickly learned that not all fishing gear is created equal. Some rods and reels just don’t hold up...

When it comes to fishing, having the right gear can make all the difference between a frustrating day and an epic catch. I’ve been...

Fishing in freshwater lakes is one of those timeless pastimes that never gets old. Whether you’re a seasoned angler or just starting out,...

Master the art of hover strolling with FFS!

Fishing is more than just a hobby or sport for many people; it is a way to connect with nature, unwind, and enjoy quality time outdoors....

Hover and Mid strolling are dominating the fishing industry. In this post we'll do a deep dive on both presentations...why they are so...

Let me begin... at the beginning! Winter bass fishing is a thing. Now that we have that out of the way, let's talk about it. All joking...

Baitfish is used to catch larger fish. They are easy to catch and easy to stock as they breed rapidly. Furthermore, they improve your...

If you love to fish, you are probably familiar with the factors that are essential for a successful fishing trip. It is easy to get...

Whether you're "walking the dog" across some still water or chugging a popper along through choppy water... understanding when and where...

Derrick has searched the internet, across many different platforms to bring you a guide on the best rod and reel combo for popular lure...

Tackling the question "Do red hooks matter?" As you might have noticed, we use red hooks on our lures. The reason behind that is...