If you've spent any time watching bass fishing over the last few years, you've probably heard terms like hover strolling, hover rigging, mid-strolling or hover shotting. Whatever name you've heard, the idea is pretty simple: keep a small soft plastic moving naturally through the water column without forcing it forward like a traditional jighead or swimbait. That ability to stay in the strike zone is what makes the hover rig so effective—especially when bass are suspended and

Why do some soft plastic fishing baits last fish after fish while others tear almost immediately? Plastisol hardness, bait design, salt, heat and additives all play a role. Here’s what actually affects soft plastic durability—and why tougher isn’t always better.

Choosing the right fishing equipment for bass fishing doesn't have to be complicated. Learn how rods, reels, line and tackle work together so you can build the right setup for the way you fish.

Freshwater fishing doesn’t have to be complicated. Learn how to find fish, choose the right presentation, read the water and adjust your approach to catch more fish.

Master the art of hover strolling with FFS!

Fishing is more than just a hobby or sport for many people; it is a way to connect with nature, unwind, and enjoy quality time outdoors....

Same idea. Different depth. Hover strolling keeps the bait higher in the water column, while mid strolling takes that same natural minnow presentation deeper to suspended bass.

Let me begin... at the beginning! Winter bass fishing is a thing. Now that we have that out of the way, let's talk about it. All joking...

Baitfish is used to catch larger fish. They are easy to catch and easy to stock as they breed rapidly. Furthermore, they improve your...

If you love to fish, you are probably familiar with the factors that are essential for a successful fishing trip. It is easy to get...

Whether you're "walking the dog" across some still water or chugging a popper along through choppy water... understanding when and where...

Derrick has searched the internet, across many different platforms to bring you a guide on the best rod and reel combo for popular lure...

Tackling the question "Do red hooks matter?" As you might have noticed, we use red hooks on our lures. The reason behind that is...