BENT ROD FISHING is family owned and operated. My brother Derrick and I started this business.  Unfortunately Derrick had to step away for personal reasons but I will carry on!!

 Our father taught us to fish on Lake Guntersville in Alabama and there's been no looking back ever since. As with any family, ours had its quirks, being a home with 5 children in it, the dinner table was always full of laughter and delicious home cooked meals. Movie lines and song lyrics are a second language to us and we even plan to name some of our lures after our favorites (see if you can find them). Our mother was always self- employed and very successful with work from home businesses she started and our father is still one of the hardest working people we know. If they hadn't instilled a passion for fishing and the entrepreneurial spirit needed for something like this, we wouldn't be here.  We owe them everything!

 

All of our products are American made and we use materials sourced from American companies specializing in hand painted, custom lures.