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Seeing Red

Updated: Jan 21, 2022

Tackling the question "Do red hooks matter?"

As you might have noticed, we use red hooks on our lures. The reason behind that is simple…all reward, no risk. Let me explain… there aren’t any circumstances I can think of where using a red hook will hurt your chances of catching fish. However, there ARE circumstances where using red hooks can cause a reluctant bass to strike. The flash of red is thought to mimic the red gills of baitfish, which gives the fish a little extra “encouragement” to pull the trigger and strike.


It’s all about light penetration. If you’re fishing in 1 to 2 feet of water and the sun is overhead, the red hooks can do their magic. On sunny days in clear or shallow (or both) water, red hooks can give you the edge you need to turn a good day fishing into a great day fishing. If you’re fishing on stained or deep (or both) water, or its early morning or evening then the red hooks probably aren’t going to make a difference either way. So GET your red hooks and keep your rod BENT!


Daniel Charles

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