​Maximum flash.
 Ultra-natural presentation.
​When predatory fish are feeding on highly reflective baitfish like shad, shiners, or minnows, a static color won't cut it. You need a bait that mirrors the constant, flickering light of a moving school. Shimmer is engineered specifically for those high-visibility days and match-the-hatch scenarios where realistic flash makes the difference between a looker and a biter.
​Multi-Dimensional Baitfish Realism
​Shimmer utilizes a precise two-color laminate process to create a perfect top-to-bottom transition, blending natural hues with deep visual texture:
​The Top: A delicate, pale blue pigment that perfectly mimics the soft dorsal tones of river and lake forage. It is infused with small purple flake to give the bait a lifelike depth, catching the light just like individual fish scales.
​The Belly: A specialized semi-clear lower laminate embedded with a vibrant pearl shimmer. To take the flash to the next level, we’ve packed the belly with holographic whisker flake. As the bait moves through the water, these whisker flakes throw off a full spectrum of light, perfectly replicating the scattering reflection of fleeing baitfish.
​Trigger the Reaction Strike
​The combination of the subtle blue back and the highly reflective, holographic pearl belly makes Shimmer a powerhouse in clear to slightly stained water. Whether you are fishing it under bright sunlight where the holographic flake can truly explode, or on overcast days where the pearl shimmer maximizes low-light visibility, this colorway mimics life in motion.
​Product Specifications
​Colorway: Shimmer
​Design: Premium two-color laminate
​Visual Profile: Pale blue back with purple flake; semi-clear belly with pearl shimmer and holographic whisker flake
​Target Forage: Shad, shiners, minnows, and young-of-the-year baitfish
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​When the water is clear and the fish are dialed into flashing baitfish, tie on Shimmer and bring your presentation to life.