This awesome custom bait color featuring so much color shift it should be illegal, is a show stopper

Learn how to make a color proven to put fish in the net! Daniel with Bent Rod Fishing walks you through the entire process and even gives you the exact recipe.

This new custom color sold out almost immediately, see why here!

Are you looking for a killer natural color to fish this fall? Look no more, Hickory Flash has you covered!

This fan favorite color changing bait color has taken the fishing world by storm...learn how to make it!

This baby blue/clear holographic color is sure to entice strikes from the BIG BASS!

Derrick has searched the internet, across many different platforms to bring you a guide on the best rod and reel combo for popular lure...